To support the launch of Kinder’s new sauce, we created a product-focused video designed to live directly on the e-commerce page and drive purchase intent. Leaning into a football-season theme, the piece features a lively tailgate scene where we fire up ribs using Kinder’s sauce and signature seasonings. The video blends lifestyle storytelling with crave-worthy food visuals, bringing flavor to life and connecting emotionally with fans right at the point of sale.

Client: Kinders Seasonings

Role: Director, Cinematographer, Editor

Agency: Driven Studio