This 30-second connected TV commercial was created to introduce Tony’s Chocolonely and its mission-driven values to new audiences in the U.S. market. Through bold visuals and purpose-driven messaging, the spot effectively communicates the brand’s commitment to ethical chocolate production while building awareness among conscious consumers. Strategically crafted for broad reach, the commercial played a key role in establishing Tony’s identity in a competitive market.

Client: Tony’s Chocolonely

Role: Director of Photography, Assistant Editor

Agency: Driven Studio