This series of high-energy “hype” reels was developed as part of a social-first campaign designed to creatively showcase Seventh Generation’s full line of household cleaning products. Each video was strategically crafted to engage eco-conscious consumers through dynamic visuals, product storytelling, and platform-optimized pacing. The campaign became one of Seventh Generation’s most successful to date, consistently ranking as some of the brand’s top-performing social content in terms of reach, engagement, and share-ability.

Client: Seventh Generation

Role: Director, Cinematographer, Editor

Agency: Driven Studio