This fast-paced, 15-second spot was created to introduce Knorr’s new Fajita Rice Cups, a bold fusion of convenience and flavor. With vibrant visuals and a snappy edit, the video quickly communicates the product’s key value: a satisfying, Tex-Mex inspired meal in minutes. Designed for digital platforms, the spot delivers instant appetite appeal and strong brand recall in a short, high-impact format.

Client: Knorr

Role: Director, Cinematographer, Editor

Agency: Driven Studio